Kolkata, India

1 - 5 years | Salary : ₹ 20000 - ₹ 30500

2 years ago | 5386 | 645 Applied

Job Description

A digital marketing executive is responsible for developing, implementing, and managing online marketing campaigns that promote a company's products or services. The role involves using various digital channels such as social media, email, search engines, and display advertising to reach and engage with target audiences.

The key responsibilities of a digital marketing executive typically include:

Developing and executing online marketing campaigns: This involves identifying target audiences, defining campaign objectives, and developing strategies to promote products or services using various digital channels.

Managing social media: This involves creating and curating content for social media platforms, engaging with followers, and tracking performance metrics to improve engagement and conversion rates.

Email marketing: This involves developing email campaigns to promote products or services, managing subscriber lists, and analyzing data to improve open rates, click-through rates, and conversion rates.

Search engine optimization (SEO): This involves optimizing websites and content for search engines to improve rankings, drive traffic, and increase leads or sales.

Pay-per-click advertising (PPC): This involves managing paid advertising campaigns on search engines and social media platforms, setting budgets and bids, and analyzing performance metrics to optimize campaigns for maximum ROI.

Analytics and reporting: This involves tracking and analyzing digital marketing performance metrics such as website traffic, engagement rates, conversion rates, and ROI, and reporting on these metrics to management.

The skills required for a digital marketing executive include:

Strong knowledge of digital marketing channels and strategies

Excellent written and verbal communication skills

Analytical skills to analyze and interpret data to inform marketing strategies

Creativity and the ability to develop engaging content for different digital channels

Project management skills to manage multiple campaigns simultaneously

Knowledge of SEO, PPC, and email marketing best practices

Familiarity with marketing automation tools and analytics platforms

A digital marketing executive should hold a bachelor's degree in marketing, business, or a related field and have relevant work experience in digital marketing.

Responsibilities

[Be specific when describing each of the responsibilities. Use gender-neutral, inclusive language.]

Example: Determine and develop user requirements for systems in production, to ensure maximum usability

Qualifications

[Some qualifications you may want to include are Skills, Education, Experience, or Certifications.]

Example: Excellent verbal and written communication skills

More Info

Job Type/Timing

Full-time

Industry Type

Marketing and Advertising

👤 Roles

Digital Marketing

Education

B.Com