Remote Digital Strategy: Developing and executing comprehensive digital marketing strategies for clients or the company, including creating marketing plans, defining target audiences, and identifying key performance indicators (KPIs) for measuring success.
Content Creation: Creating engaging and persuasive content for various digital channels, such as social media posts, blog articles, email newsletters, website copy, and video scripts.
Social Media Management: Managing and growing social media accounts by creating and scheduling posts, interacting with followers, analyzing performance metrics, and implementing social media advertising campaigns.
Search Engine Optimization (SEO): Conducting keyword research, optimizing website content, and implementing on-page and off-page SEO techniques to improve organic search rankings and increase website traffic.
Pay-Per-Click Advertising (PPC): Developing and managing PPC campaigns on platforms like Google Ads or social media advertising platforms, including keyword research, ad copy creation, bid management, and performance analysis.
Email Marketing: Designing and executing email marketing campaigns, including creating email templates, segmenting email lists, writing compelling copy, and analyzing campaign results.
Analytics and Reporting: Monitoring digital marketing campaigns using various analytics tools, interpreting data, and preparing detailed reports to track key metrics and provide insights for optimizing future marketing efforts.
Conversion Rate Optimization (CRO): Analyzing website user behavior, identifying areas of improvement, and implementing strategies to increase conversions and improve the overall user experience.
Marketing Automation: Utilizing marketing automation platforms to automate repetitive tasks, create targeted campaigns, and nurture leads throughout the customer journey.
Project Management: Effectively managing multiple projects and deadlines, coordinating with clients or team members, and ensuring timely delivery of digital marketing initiatives.
Creativity and Innovation: Staying up-to-date with the latest digital marketing trends, experimenting with new strategies and tools, and bringing fresh ideas to the table to enhance marketing efforts.
Strong Communication Skills: Collaborating effectively with team members, clients, and stakeholders through written and verbal communication channels, while maintaining a high level of professionalism and responsiveness.